Google Analytics Master Class Kuala Lumpur 2010

I recently attended the Google Analytics Master Class Kuala Lumpur (GAMC in general, or GAMCKL) held yesterday on Thursday 11th March 2010 at Hilton KL Sentral. I heard about the event on Twitter.

Wow what a packed event. The schedule was tight with 12 sessions in less than 5 hours. Plus we started 1 hour late. The amount of participants was also astounding. There were at least 500 people who registered, and possibly more turned up. The room was packed. Google had only booked one of the partitions in the ballroom, and Hilton staff had to bring in more chairs. It was filled from wall to wall. During the breaks and after sessions, the lounge area was similarly packed. I was surprised by the number of attendees.

From Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia (@vinoaj). One of the speakers:

#GAMC SG & KL over. Amazing turnout – over 850 web analytics enthusiasts showed up across both events. Hope you got a lot out of it!

Looks like there are a lot of people in the region interested in web analytics. Plus Google is looking for their first Malaysian Google Analytics Authorized Consultant. Singapore has 3 alone who were present during the event. Are you interested?

There was a lot to take in during the time, as most sessions were either 10-15 minutes, and thankfully I learned a lot from it. Learned more about the features of Google Analytics. Thought the class was really beneficial.

The next lesson I learned was on how to sell data, and data analytics. Now that wasn’t the purpose of the Google Analytics Master Class, but that is what they were essentially conducting.

We were told that all presentation slides would be uploaded after the event. Sadly I haven’t received anything yet. I’ll probably upload my notes later.

In the mean time they have put together a Google Analytics Checklist:

  1. Set Up Goals and Funnels
  2. Link Your AdWords and Analytics Accounts
  3. Implement Ecommerce Tracking
  4. Enable Site Search Reports
  5. Compare and Contrast Advanced Segments
  6. Check Your Intelligence Alerts Daily
  7. Set up Scheduled Email Reports
  8. Experiment with your site design and content using Website Optimiser
  9. Play with Google’s other Data-Driven Insights Tools
  10. Subscribe to Google’s Blogs
  11. Develop Your Google Analytics Expertise
  12. Work with a Google Analytics Authorised Consultant